P O T L A T C H - P R E S E N T S |
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Potlatch
Presents is very proud to be announcing the launch of our newest endeavor, our
postcard label. What is a postcard
label you may be asking, well, that’s what this blurb is here to clear-up. Anyone
who’s worked in music, bought a CD form a record store or even downloaded some
tunes off the Internet knows that the state of the music industry is changing
and has been for several years. I
think it’s safe to say that most people consider the CD a dead format (not to
mention terribly eco-unfriendly), vinyl is cool but holy cow is it expensive to
have pressed. Personally, as
someone who receives and sends press kits, I think the waste that’s created by
these elaborate packages (that are more often than not even looked at or
listened to) is environmentally irresponsible and a major financial risk for
bands, especially those operating in the world of true indie music. So
how can indie bands get their music out to as many people as possible, without
spending a fortune on press kits and without creating tremendous environmental
waste? Voila,
the Potlatch Presents postcard label was born. No strangers to publicity we here at Potlatch Presents know
there needs to be a connect between the tactile and the digital. While it’s easy to host MP3 downloads
on a website, it is incredibly difficult to drive traffic to the places where
digital music is hosted. With
our post card label we hope to meld two distinctly separate arenas; the record
company with the publicity company all the while diminishing the environmental
waste created by more conventional approaches to music distribution and
publicity. The concept of the
postcard label is simple: a
tactile form of communication that is produced well and also provides the
recipient with great indie rock – FOR FREE! So… That’s the seed we’ve planted, we know
we’ve a long ways to go and a lot of growth to see before we truly achieve our
goal, but we hope that you’ll join us along the way and help support new ideas
and endeavors that not only introduce the world to great new music, but also
act responsibly with the environment in mind. We’re
launching the label July 8th with releases from Housefire and
Wishyunu, two of Portland’s most promising new bands. Housefire’s blend of electronic and ambient textures mixed
with the propulsive percussion only two drummers can create has garnered the
band a local buzz that is seldom seen in bands as fresh and young as this. Wishyunu has taken a more sedate,
outsider approach to their music, though that doesn’t make them any less
exciting. The space jazz duo has
been piquing the ears of some of Portland’s most refined musical minds for some
time. We
hope to see all of you on July 8th at Berbati’s Pan for the dual
release of Housefire’s “EP” and Wishyunu’s “A Day No How.” Joining these wonderful groups will be
the excellent Secret Cities from Fargo North Dakota, a band who has been
tearing up the blogosphere with overwhelmingly positive reviews all of 2010. 7/8/10 @ Berabti’s Pan
(SW 3rd + Ankeny - PDX) Housefire // Secret
Cities // Wishyunu 8PM // All Ages // $6
(advance) $8 (day of show) 3Comments
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